Jan-Benedict E.M. Steenkamp is the C. Knox Massey Distinguished Professor of Marketing and the Marketing Area Chair at the University of North Carolina Kenan-Flagler Business School, and Executive Director of AiMark.
A native of the Netherlands, he has taught, consulted and given executive seminars in all continents.
Dr. Steenkamp received an honorary doctorate and an array of lifetime achievement honors, including from the Royal Netherlands Academy of Sciences and the European Marketing Academy.
He is rated the most influential marketing scholar of the last decade, and he is a valued branding and strategy consultant. His work has been featured in the Harvard Business Review, Financial Times, The Economist, The New York Times and numerous other outlets.