书名
作者
译者
关键字
 
加入我们
首页 >> 作者库 >> 扬—本尼迪克特•E.M.斯廷坎普
  • 扬—本尼迪克特•E.M.斯廷坎普

    扬—本尼迪克特•E.M.斯廷坎普

    代表作: 《品牌突围》

  • 作者简介:

    北卡罗莱纳大学营销学教授和艾玛克(AiMark)执行董事。持有荣誉博士学位和来自荷兰皇家科学院(Royal Netherlands Academy of Sciences)、欧洲营销学院(European Marketing Academy)等机构授予的众多终身成就荣誉。他是一位声誉卓著的品牌战略咨询师,他的文章经常被《哈佛评论》、《华尔街日报》、《金融时报》、《经济学人》、《纽约时报》等刊物刊登在重要版面。

  • 扬—本尼迪克特•E.M.斯廷坎普

    Jan-Benedict E.M. Steenkamp

  • About the author:

    Jan-Benedict E.M. Steenkamp is the C. Knox Massey Distinguished Professor of Marketing and the Marketing Area Chair at the University of North Carolina Kenan-Flagler Business School, and Executive Director of AiMark.

    A native of the Netherlands, he has taught, consulted and given executive seminars in all continents.

    Dr. Steenkamp received an honorary doctorate and an array of lifetime achievement honors, including from the Royal Netherlands Academy of Sciences and the European Marketing Academy.

    He is rated the most influential marketing scholar of the last decade, and he is a valued branding and strategy consultant. His work has been featured in the Harvard Business Review, Financial Times, The Economist, The New York Times and numerous other outlets.

Copyright© 2008-2012,版权所有 上海中欧国际文化传播有限公司 沪ICP备08111945号